The Truth appears before a man, but, unwilling to relinquish worldly goals and material gain, he rejects it. This means that he sets worldly interests above the exigencies of the Hereafter; he wants to pursue the attractions of this world rather than seek the good things of the afterlife. Then, when he is required to demolish the structure of self-aggrandisement in order to accept the Truth, he prefers to reject it, so as to save his empty prestige: after all, he relishes the feeling of being a great man. At that point, in effect, he shows his preference for the enticements of this world over the blessings of the Hereafter, treating them as unworthy of consideration.